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| Dear National Federations and Continental Associations, Following feedback from National Federations during the FEI Sports Forum, the FEI is organising a virtual seminar on best practices in the activation and management of digital channels (web and social media), to support members Federations increase their digital audiences and facilitate communication. This seminar is open to anyone in your organisation directly involved in communication and/or the management of digital and social media channels. Different topics will be discussed during the seminar, including best practices on content creation, effective use of digital channels, strategies to increase fanbase and engagement, and opportunities for further collaboration with the FEI and other stakeholder groups. |
Date and TimeThe virtual seminar will take place on Thursday 13 October 2022 and will last for 2 hours including a short break. Two identical sessions will be organised to accommodate different time zones – one at 08:00 CEST (06:00 UTC) and the other at 17:00 PM CEST (15:00 UTC). Our speakers include FEI digital experts, National Federations with a strong understanding of the digital world, consultants from content creation companies, and experts majoring in the algorithms of the social platforms. A handbook that details all these best-practices will be distributed after the seminar, and depending on the feedback we receive, additional seminars may be scheduled to focus on specific topics.RegistrationFor further details on this seminar as well as registration, please click here. Please share this invitation with the people you think would be interested in the seminar as well. Kindly register before the deadline on Sunday 25 September 2022. Note that a similar seminar is also being offered to FEI Athletes and Grooms (see attached communication) to provide top tips to help them boost their fanbase and engagement on social media.
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